Eaton’s Residential & Wiring Devices Division turned to NFM+Dymun to help position them as a market leader in the segment by communicating the message that from the service entrance to the wall plate, Eaton’s residential products deliver reliable solutions which can efficiently manage electrical loads.
By depicting the contractor using Eaton products on the job, NFM+Dymun positioned Eaton as a trusted partner – an industry leader that is always “on” when it comes to reliability, efficiency, safety and technology. The tone was helpful and genuine and created a sense of belonging to an exclusive group: The best contractors use only the best products.
Recently, NFM+Dymun was approached by Eaton’s Power Distribution & Control Systems division to assist in the launch of the feature‑rich Pow‑R‑Line Xpert series, the industry’s most advanced, most intelligent lineup of panelboards and switchboards.
Eaton’s Pow‑R‑Line Xpert series is more than just cutting‑edge technology and advanced features. It’s like having your own dedicated mechanical expert integrated into the system— a partner who’s ready to alert you to any problems before they happen. This campaign captures attention by creating a fictional hero as a way to deliver the message that having Pow‑R‑Line Xpert means you are protected and have one less thing to worry about.
Eaton’s Residential & Wiring Devices Division engaged NFM+Dymun to assist in driving sales opportunities and conversions throughout for the new PON (Plug-On Neutral) portfolio. The portfolio’s ease of installation and clean features were key VOC driven benefits that were used as a foundation for the development of the messaging.
As consumers are increasingly becoming more difficult to reach through traditional marketing methods alone, experiential marketing is a place where a brand can extend a hand to touch and engage with a consumer. It’s an important method used to break through the chatter to reach to‑day’s overstimulated consumer with live and personalized experiences where they can see, touch, and interact with products and services firsthand.
NFM+Dymun conceptualized and designed a mobile roadshow activation where current and potential contractors and Eaton distributors are able to interact and experience the features and benefits of the new PON portfolio.
For nearly the past decade, NFM+Dymun has been an extension of several Eaton Marketing Managers and the Product Managers whom they support. We have provided ongoing marketing assistance with various types of deliverables such as product and sales aids, to infographics/listicles and white papers, just to name a few.
