Work
About us
We Don’t Just Make Ads. We Create Experiences.
Guided by strategy + research. Inspired by challenge + opportunity. Designing experiences that motivate consumers + get results.

Giant Eagle #heARTyourneighbor

Giant Eagle #heARTyourneighbor
We’ve just launched a campaign with Giant Eagle to help spread positive vibes throughout all of our neighborhoods! Giant Eagle Senior Finance Director Erik Greenawalt has a special gift. One he’s happy to share with the communities we call home. In the spirit of brightening neighborhoods and bringing joy to essential...

We’ve just launched a campaign with Giant Eagle to help spread positive vibes throughout all of our neighborhoods! Giant Eagle Senior Finance Director Erik Greenawalt has a special gift. One he’s happy to share with the communities we call home.

In the spirit of brightening neighborhoods and bringing joy to essential workers, Erik created incredible chalk art at the entrances of a local hospital, food bank, and grocery warehouse. He made these amazing drawings to spread cheer, and to inspire you to do the same by creating artwork of your own and sharing it on social media with #heartyourneighbor.

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Pittsburgh Pirates In-Game

Pittsburgh Pirates
In-Game

ACTION VIDEO STARS! “The Great Pittsburgh Pierogi Race n’at” was introduced at each home game with our conceived and produced short film of the mascots hi-jacking a Mrs. T’s pierogies truck to get to PNC Park for the race, set to “Sabotage” by the Beastie Boys.

ACTION VIDEO STARS! “The Great Pittsburgh Pierogi Race n’at” was introduced at each home game with our conceived and produced short film of the mascots hi-jacking a Mrs. T’s pierogies truck to get to PNC Park for the race, set to “Sabotage” by the Beastie Boys.

Pittsburgh Pirates
In-Game

A PERFECT FIT! Every Pittsburgh Pirate player and the Pirate Parrot were transformed into movie-quality animated Lego characters for player intros.

A PERFECT FIT! Every Pittsburgh Pirate player and the Pirate Parrot were transformed into movie-quality animated Lego characters for player intros.

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GetGo Make It To Break It

GetGo
Make It To Break It

Our challenge: Kick-off GetGo’s overnight expansion from 6 to 62 Indiana locations in a BIG way to build brand awareness, and illustrate a commitment to supporting the community.

Our challenge: Kick-off GetGo’s overnight expansion from 6 to 62 Indiana locations in a BIG way to build brand awareness, and illustrate a commitment to supporting the community.

GetGo
Make It To Break It

Our Solution: An eye-popping, fully branded Guinness World Record attempt in an NFL stadium, blasted on social media, digital channels, promotional materials and media outlets.
See our full case study.

Our Solution: An eye-popping, fully branded Guinness World Record attempt in an NFL stadium, blasted on social media, digital channels, promotional materials and media outlets.
See our full case study.

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Melting Pot Grand Opening

Melting Pot
Grand Opening

We “Cheesed the Day” for Melting Pot with a 30-foot, 600-pound inflatable cheese that floated along Pittsburgh’s Three Rivers to create awareness for grand opening, ultimately docking for Light Up Night, one of the city’s best-attended events.

We “Cheesed the Day” for Melting Pot with a 30-foot, 600-pound inflatable cheese that floated along Pittsburgh’s Three Rivers to create awareness for grand opening, ultimately docking for Light Up Night, one of the city’s best-attended events.

Melting Pot
Grand Opening

The Big Cheese was seen by 500K+ pedestrians and earned over 2.5M media and digital media impressions.

The Big Cheese was seen by 500K+ pedestrians and earned over 2.5M media and digital media impressions.

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St. Clair Family Birth Center

St. Clair Family Birth Center

Oh, baby! We created a family-focused campaign to distinguish St. Clair’s Family Birth Center from other maternity departments in our region that communicates the personalized, full-spectrum care that St. Clair Hospital offers parents-to-be and their bundles of joy.

Oh, baby! We created a family-focused campaign to distinguish St. Clair’s Family Birth Center from other maternity departments in our region that communicates the personalized, full-spectrum care that St. Clair Hospital offers parents-to-be and their bundles of joy.

St. Clair Family Birth Center

Our messaging communicates the continuity of care that the Family Birth Center provides to parents and baby beginning at pregnancy.

Our messaging communicates the continuity of care that the Family Birth Center provides to parents and baby beginning at pregnancy.

St. Clair Family Birth Center

The campaign targets parents-to-be and family influencers in communities within proximity of St. Clair Hospital’s campus.

The campaign targets parents-to-be and family influencers in communities within proximity of St. Clair Hospital’s campus.

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Primanti Bros. Heinz Happy 150th

Primanti Bros.
Heinz Happy 150th

We FLIPPED when Primanti’s asked us to help them celebrate the birthday of another world-famous Pittsburgh born brand. We designed and custom fabricated a 16-foot tall birthday card and Heinz Ketchup bottle display in Downtown Pittsburgh and developed an Instagram contest to increase organic reach.

We FLIPPED when Primanti’s asked us to help them celebrate the birthday of another world-famous Pittsburgh born brand. We designed and custom fabricated a 16-foot tall birthday card and Heinz Ketchup bottle display in Downtown Pittsburgh and developed an Instagram contest to increase organic reach.

Primanti Bros.
Heinz Happy 150th

The campaign encouraged fans to share how they #FLIPFORHEINZ for a chance to win Primanti’s gift cards. The campaign garnered over 1M organic social impressions, thousands of interactions with the giant bottle and card, and instant media attention.

The campaign encouraged fans to share how they #FLIPFORHEINZ for a chance to win Primanti’s gift cards. The campaign garnered over 1M organic social impressions, thousands of interactions with the giant bottle and card, and instant media attention.

Giant Eagle Summer To Savor

Giant Eagle
Summer To Savor

New competition from a major national brand inspired us to create this locally-focused campaign that reinforced Giant Eagle’s long-standing commitment to community. A series of in-store experiences throughout the market was promoted through customized landing pages, signage, Facebook events, digital ads and social media influencers engagement.

New competition from a major national brand inspired us to create this locally-focused campaign that reinforced Giant Eagle’s long-standing commitment to community. A series of in-store experiences throughout the market was promoted through customized landing pages, signage, Facebook events, digital ads and social media influencers engagement.