Nationally-recognized St. Clair Hospital wanted a campaign that would create awareness for their highly-regarded orthopedics services, and position them as a leader in this competitive healthcare environment.

We enlisted four St. Clair Hospital’s patients who recently had orthopedic surgery, and featured them enjoying their favorite activities without pain. These compelling stories were highlighted in St. Clair’s quarterly magazine, HouseCall, which has a circulation of nearly a quarter million households.

We also developed and implemented a media campaign throughout the region to maximize exposure.

The campaign was tested and rated highly among consumers and physicians alike. Overall awareness of the St. Clair's Orthopedic offerings reached 70% in the targeted region, and the campaign was extended beyond its originally scheduled run due to positive internal demand.