When a major competitor launched a new pricing strategy for... Read more
When a major competitor launched a new pricing strategy for residential products, Eaton needed to remind customers that quality trumps all. We were asked to develop a campaign that positioned Eaton as the true leader in technology, reliability, safety and efficiency.
When a major competitor launched a new pricing strategy for residential products, Eaton needed to remind customers that quality trumps all. We were asked to develop a campaign that positioned Eaton as the true leader in technology, reliability, safety and efficiency.
The Solution
Our strategy was to guide consumers at retail locations by... Read more
Our strategy was to guide consumers at retail locations by providing marketing tools to distributors that would drive retail sales. That also meant designing a campaign unlike anything customers had seen from Eaton.
Our strategy was to guide consumers at retail locations by providing marketing tools to distributors that would drive retail sales. That also meant designing a campaign unlike anything customers had seen from Eaton.
The Solution
Themed “Always ON,” we positioned Eaton residential products as safe... Read more
Themed “Always ON,” we positioned Eaton residential products as safe and reliable from the service entrance to the wall plate.
Themed “Always ON,” we positioned Eaton residential products as safe and reliable from the service entrance to the wall plate.
The Solution
We targeted contractors, channel partners, homeowners and the EATON sales... Read more
We targeted contractors, channel partners, homeowners and the EATON sales team with trade show displays, print ads, point-of-sale materials, email campaigns, web pages and internal promotions.
We targeted contractors, channel partners, homeowners and the EATON sales team with trade show displays, print ads, point-of-sale materials, email campaigns, web pages and internal promotions.
The Result
After initial results of sell-out numbers with residential and wiring... Read more
After initial results of sell-out numbers with residential and wiring device products at the retail level, the campaign is still going strong three years later.
After initial results of sell-out numbers with residential and wiring device products at the retail level, the campaign is still going strong three years later.
GIANT EAGLE
