Coca-Cola — the most iconic and identifiable brand in the world — speaks for itself. But when Coca-Cola “franchised” off all bottling and distribution in the US to 35 independent operators, we needed to create a brand within a brand for the 10th largest Coca-Cola franchise in the US, ABARTA Coca-Cola Beverages.

We developed their identity, brand platform, logo, and v1.0 website. We also designed and orchestrated a multi-state media event/launch day to commemorate and communicate the brand’s first official day of business

Launch-day events generated over $250,000 in earned media value via local, regional and national coverage.

Our creative work was praised by Coca-Cola’s brand director who said, “The new identity looks great and is a symbol of the history and future of ABARTA Coca-Cola Beverages as a key bottling partner in the Coca-Cola system.”

Celebrate the grand opening of a second Dave & Buster’s location in an existing market and raise brand awareness for potential customers, specifically among “PTYA - Play Together Young Adults”, ages 21-34.

We identified and engaged companies, organizations and social influencers to send thousands of e-invitations to a private V.I.P. preview party. We assisted corporate and local management with event planning, ticketing and production management.

We also conducted an extensive PR campaign, and developed a media campaign to promote employment opportunities and grand opening awareness.

• 1,000+ VIP event attendees, exceeding the goal, with more than 50% representing the desired PTYA audience demo.
• $220K earned media value
• 2.4M traditional media impressions
• 730K+ digital impressions

GetGo was expanding quickly in Indianapolis, IN through the acquisition and rebranding of 56 Ricker’s Convenience Stores. We needed to introduce their brand and celebrate their continued commitment to the community. The real challenge? We had fewer than 30 days to do it from concept to completion.

We invited Hoosiers to Lucas Oil Stadium (home of the Indianapolis Colts) to “Make It to Break It”, an official Guinness World Record^®️ attempt for the most people making sandwiches simultaneously. Every sandwich made would be donated to Gleaners Food Bank of Indiana for immediate distribution to food-insecure neighborhoods in the region.

We partnered with Celebrity Chef Adam Richman, negotiated a partnership with the Indianapolis Colts, worked with over 30 social influencers and 12 media outlets, collaborated on PR and street team efforts, coordinated food supply and safety efforts, and arranged for participants to earn community-service hours. The event was an interactive GetGo experience that brought the spirit and essence of the brand to life inside an NFL Stadium through a unique community-forward sandwich-making event.

“Make It to Break It” had 23M+ campaign impressions and media value of over $400K. Our digital efforts netted over 5M earned and paid impressions with over 16K visits to the campaign landing page. #makeittobreakit was the top trending topic in Indianapolis on the day of the event.

Over 2,200 participants attended and 3,000 sandwiches were donated.

By 2025, Giant Eagle will eliminate single-use plastic bags in all stores. We were asked to conceptualize, design and produce a three-market media tour to launch the first step in their “It Takes All of Us” initiative to become a retail leader in sustainability.

Our media tour featured Giant Eagle executives, local community partners and government officials in Pittsburgh, Cleveland and Columbus. Participants spoke to members of the media in a branded environment reflective of Giant Eagle’s commitment to sustainability, complete with a life-sized Sustainability Pledge.

We designed the event environment, engaged 14 targeted micro social media influencers, managed the events on site, and produced executive-level multimedia post-event recaps.

• 118 traditional and online media stories
• 46.5M total impressions
• $8.6 million in total media value
• 187K total digital impressions
• 15.5% engagement rate (industry standard is <7%)

How do you make a 100ish-year-old brand of ice cream top of mind with consumers during the crowded summer novelties season?

We created and executed annual themed campaigns including digital engagement, in-store POP, sports sponsorships, pop-up sampling events, celebrity endorsements and media placements. We created microsites, online contests and multi-channel ads.

The first season of the campaign netted highest summer sales increase in brand history.
Seasonal campaigns averaged:

• 200K+ organic social impressions
• 20K+ interactions at pop-up events
• 15K+ branded giveaways
• 4M+ traditional and digital media impressions
• 2.5K+ unique microsite visits

Engage dealers and build brand loyalty among consumers to distinguish Lennox from its competitors.

Since 1993, we’ve supported the Lennox brand and its national network of dealers through a variety of regional marketing initiatives. We’ve planned and managed dealer engagement events with unique sports experiences. We’ve coordinated co-op marketing campaigns that have raised brand and dealer visibility through high-profile sports-marketing partnerships and media campaigns. And we’ve concepted and executed consumer contests and promotions aimed at securing quality leads to drive dealer volume.

Our efforts have helped increase brand awareness and dealer loyalty in key markets including New York, Detroit, Buffalo, Pittsburgh, Erie, Cleveland and Dallas.

We were asked to help Primanti Bros. develop a buzz-worthy campaign to create awareness for Heinz’s 150th birthday celebration, and reinforce Heinz’s partnership with Primanti Bros. Restaurants in the Pittsburgh market.

We Flipped for Heinz! There’s no mistaking that red bottle, flipped on its head at a perfect angle, ever so slowly pouring just the right amount of Heinz Ketchup onto your plate. So we created a giant installation that allowed Pittsburghers to get a unique perspective of the iconic, upside-down bottle.

We launched a social media campaign and invited everyone to get into the topsy-turvy spirit by posting birthday wishes with the #FLIPFORHEINZ tag for a daily chance to win Primanti Bros. Gift Cards.

During the four-week campaign we had:

• 188K walk-by impressions of the giant bottle and card
• 115K unique reach/social
• 1.8K Social Engagement Actions
• Increases in guest count and net sales vs. projection during the campaign
• 3.02% increase in YoY French Fry Sales
• Local Market Coverage and National Trade Coverage

What started as a local, family-owned company was quickly expanding to become the largest independently owned beer, wine and liquor retailer in the US. In order to keep up with aggressive expansion plans, we were asked to strategize and implement a grand opening marketing strategy that would resonate in any market in the country, speak to Total Wine’s brand values, and capture local culture, values and spirit.

We developed a strategy to ensure the grand opening marketing tactics would remain the same, but the execution would be uniquely local. Everything from larger-than-life artistic cheese sculptures, to live artists mural installations, to social media influencers; it all speaks directly to individual communities where we open new stores.

The events feel highly customized and market specific, but are also turn-key and cost efficient.

This approach has proven effective. We’ve opened over 120 stores in the past five years, with plans to continue at this pace into the future. We’ve successfully applied this methodology to execute hundreds of chain-wide seasonal and promotional campaigns, which has given Total Wine exceptional economies of scale with their site-level consumer marketing efforts.